Norah O'Donnell signs off, Hoda Kotb's out: 'God-like days' are over for big name anchors
"CBS Evening News" anchor concludes a six-year run.
The ever-changing TV news industry is reportedly giving anchors, from Kotb to O'Donnell, their walking papers or new contracts with significant pay cuts, and many well-known journalists are declining them or taking on smaller roles.
.
Begin your day with a head start. Get the information you need directly to your inbox every morning.
Their vehicle was withdrawn from the lineup, leaving him without a show.
Over the past year, several well-known news anchors have left their significant positions at various major U.S. news outlets, including Fox News and CNN.
As viewers increasingly turn to fun TikTok clips and engaging podcasts for their news, media specialists are sharing their insights with USA TODAY about how TV anchors are freshening up the traditional format.
'The days when news anchors were respected as authorities are definitely behind us.'
well-known to many viewers who watch "Today" but still not a well-known figure in everyday household conversations.
an individual who was recently terminated from their job.
According to experts, the hope of the media is that by reducing salaries, they will be able to hire younger anchors who can appeal to a younger audience.
Saying that news consumption habits are having a direct impact on the health of the TV news industry, the chair of the broadcast and digital journalism at Syracuse University's Newhouse School of Public Communications is making this statement.
"There's less focus on those well-known anchors who are raking in huge paychecks," says Adornato, pointing out that younger viewers are interacting with content outside of traditional channels.
CNN and MSNBC's ratings have been significantly declining in recent years, particularly following the November 5 election. The television news industry is simply looking to manage costs due to its new and challenging circumstances, according to media experts such as Mark Feldstein. Feldstein, a former investigative correspondent for ABC News and CNN, is also chairman of the broadcast journalism department at the University of Maryland.
These shows are all about making money, and they'll do whatever it takes to make money," Feldstein says. "Budget cuts are a lot like what happened when the studio system in Hollywood fell apart. These networks aren't as powerful as they used to be. Their viewers are disappearing, and so are their profits.
Adornato stated that "the large salaries of the major anchors" are being monitored more closely by networks if stars are unable to "generate the viewers on standard broadcast."
Norah O'Donnell's substitutes are relatively little-known individuals.
a long-time local anchor at WCBS in New York.
Formerly airing at 9 p.m.
"We're seeing a lot of younger people, which isn't necessarily a bad thing, than we did many years ago," Adornato says.
Feldstein concurs, stating that networks' "promotion of younger talent is an effort to draw in younger viewers in TV news," adding that "the main challenge (for networks) is the aging age group of their audience."
Former news anchors like Hoda Kotb can establish successful personal brands with or without the benefit of a broadcast television presence.
She plans to collaborate with NBC on special projects and pursue her interests in the health and wellness field. O'Donnell will also continue her work with CBS News.
No.1 Podcast of 2024.
"They've established a well-known brand, and now they don't necessarily need to be on television," Adornato says. He notes that anchors can still connect with audiences through social media and build their own brand, even if their salaries are lower. As networks let go of experienced on-air personalities, Feldstein believes that well-known anchors like Kotb still have a strong following, although their recognition is subtly fading over time.
The big three networks used to basically be the only game in town in terms of branding." Feldstein notes, "But NBC is still way bigger than Hoda Kotb. People don't get passionate about the NBC network name itself or any of the other networks, but they do get really attached to certain talent, like Hoda and some of the others.
As Kotb makes room for something new and O'Donnell says goodbye, the days of Walter Cronkite and Edward R. Murrow are over, says Adornato.
The era of news anchors being seen as god-like figures is definitely over.
Norah O'Donnell signs off, Hoda Kotb's out: 'God-like days' are over for big-name talk show anchors
Posting Komentar