Billy Crystal and Meg Ryan Return as Harry and Sally in Hellmann's Super Bowl Spot
was released.
The moment was a Super Bowl ad for Hellmann's mayonnaise, a spot where Ryan and Crystal reprised their parts as Sally Albright and Harry Burns to recreate one of the most memorable comedy scenes from history, at the same table as where that moment originally took place 35 years ago.
They both stated they hadn't been inside Katz's since they shot the scene, so it was our chance to capture them walking onto the set," says director Jake Szymanski, speaking at the commercial's premiere, held at the famous deli on Tuesday. "They hadn't seen each other in two years. Therefore, it was our opportunity to see them walk back into this place, triggering memories that come flooding back, and they start recalling and sharing stories about what it was like filming that day.
relaxing) a turkey sandwich with Hellmann's mayo, as Crystal is watching while eating a pastrami sandwich ("this one's real," Crystal jokes). When it comes to who could deliver that memorable scene-ending line, the mayo brand turned to a contemporary rom-com star: Sydney Sweeney.
That's such an iconic romantic comedy and a big moment for Meg," Szymanski said. "And I kind of like that Sydney is emerging as this new romantic comedy star... so I like that it was kind of like a mini passing of the torch to the next generation to have her at the end.
The pressure remained on Szymanski and the cast and crew as they worked.
The director warned, 'You don't want to mess it up.' He mentioned they filmed the scene with the same lens director Rob Reiner used 35 years ago. The team wanted to do it correctly and make it look authentic… With celebrities like this one, doing such iconic work, you want to try to create something that only they could have done for real.
He also stated that, in comparison to other shoots he had done, the Hellmann's ad had fewer surprises. Addressing Jessica Grigoriou, Unilever's VP of marketing for condiments, he pointed out that the mayonnaise brand secured control over most of the major elements, including the movie rights (owned by Warner Bros.), the talent, and the deli.
I remember you came in and said, "'We've got Billy Crystal; Meg Ryan is on board, and we're all set to film it in a real location at Katz's." Often in commercials, you promise one thing and then it's like, "I think we can get Billy, and Meg is probably in, and we'll film it at the iconic spot, and then," you know, "it ends up being an ad with two kids in a sandbox." You're left wondering what the original idea was.
And of course, no Super Bowl ad is complete without a tie-in to the real world.
Hellmann's and Katz's Delicatessen will be offering a "What She's Having" sandwich package that can be shipped nationwide. It comes with the ingredients needed for the turkey sandwich from the ad, as well as a pastrami sandwich and Hellmann's mayonnaise, naturally.
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